Customer Retention

cƒgrow — Get Repeat Orders

For new customers. Get the second and third orders and establish a buy cycle with potential high-value customers.

  • Problem: 50-70% of new customers don’t make a second purchase within 6 months.
  • Solution: Identify customers most likely to accelerate quickly from second through fourth purchase. Provide high touch and generate orders.
  • Value: Accelerating early orders produces more orders, higher average order size, higher lifetime value and more predictable revenue streams over a customer’s lifetime.

cƒtime – Optimize Customer Call Timing

For established customers. Call customers precisely when the customer is ready to order. Helps you manage purchase timing and drive customer touches based on predicted buying cycle.

  • Problem: Reps actively work select accounts, but remaining accounts are left untouched and typically fall behind.
  • Solution: Algorithms predict next purchase date and trigger call to action to ensure all accounts are worked relative to their buying cycle.
  • Value: Gain incremental revenue, reduce expected losses, strengthen relationships. Streamline customer contact plan across all reps. Optimize spend on Sales vs. Marketing efforts.

Presentations – Customer Retention

 
 

 

Blog Posts – Customer Retention